New Openings at Ecobank (Nigeria)
Ecobank is the only bank to trade in Middle Africa’s 16
currencies. We have over 30 years’ experience in pan-African deal origination
and execution. We provide buy-side advisory services to enable our clients to
capitalise on investment opportunities in Africa. Our research team is based on
the ground in key African markets to provide market intelligence from a unique
local perspective.
Job Title: Consumer Banking Product Marketing Manager, Direct Banking
Location: Nigeria
Job Description
Responsible for defining the strategic marketing plan and marketing communications in consultation with Group Heads for Direct Banking and in line with Consumer Bank strategy:
- To support the growth of Consumer Banking by driving and providing thought leadership, and Direct Banking related products & services at both Group and Affiliate levels and,
- To manage programs that promote our product & services and the overall business.
- Create long term awareness and support the development of the products to drive the business.
- Lead the development of a customer insights & research to evaluate and proactively guide & drive the Direct Banking initiatives.
- Act as a trusted Marketing partner and Support to Group Head, Direct Banking, and all Affiliates Marketing Heads.
- Plan and implement effective, competitive and innovative campaigns as agreed in annual marketing plan to help achieve business target, higher market share and Customer education
- Manage marketing budgets to ensure accuracy and within cost control and deliver agreed product revenue, cost profitability, sales volume.
- Participate in collaborating with both internal and external partners to implement usage campaigns
- Specify and lead customer insight and market research projects to guide the product’s strategic direction.
- Implement client acquisition programs and analyze program effectiveness.
- Establish and sustain a customer-centric business culture, leveraging on people and technology.
- Work with internal and external counterparts to organizing events, trainings, seminars and exhibitions.
- Work closely with Affiliates Marketing teams to prepare customer communications and other marketing collaterals
- Build a high-performance culture and working environment within the team
- Closely monitor program performance, take responsive actions and demonstrate quantified success
- Timely updates/reports and track measurable results.
- Render marketing briefs and other marketing relate support to the Product Head.
- Work with operations on idea clearance on program mechanics
- Work with partners to identify joint promotion opportunities
- Assist in developing and managing database marketing and other marketing programs.
- Ensure embedding of a strong strategy execution culture and practice within the team and across the Group
- Lead strategic initiatives that will create business growth and increase shareholders value.
Job Title: Consumer Banking Product Marketing Manager, Personal Banking
Location: Nigeria
Job Description
Responsible for defining the strategic marketing plan and marketing communications in consultation with Group Heads for Personal Banking and in line with Consumer Bank strategy:
- To support the growth of Consumer Banking by driving and providing thought leadership, and Personal Banking related products & services at both Group and Affiliate levels and,
- To manage programs that promote our product & services and the overall business.
- Create long term awareness and support the development of the products to drive the business.
- Lead the development of a customer insights & research to evaluate and proactively guide & drive the Personal Banking Marketing initiatives.
- Act as a trusted Marketing partner and Support to Group Head, Personal banking and all Affiliates Marketing Heads.
- Plan and implement effective, competitive and innovative campaigns as agreed in annual marketing plan to help achieve business target, higher market share and Customer education
- Manage marketing budgets to ensure accuracy and within cost control and deliver agreed product revenue, cost profitability, sales volume.
- Participate in collaborating with both internal and external partners to implement usage campaigns.
- Specify and lead customer insight and market research projects to guide the product’s strategic direction.
- Implement client acquisition programs and analyze program effectiveness.
- Establish and sustain a customer-centric business culture, leveraging on people and technology
- Work with internal and external counterparts to organizing events, trainings, seminars and exhibitions.
- Work closely with Affiliates Marketing teams to prepare customer communications and other marketing collaterals
- Build a high-performance culture and working environment within the team
- Closely monitor program performance, take responsive actions and demonstrate quantified success
- Timely updates/reports and track measurable results.
- Render marketing briefs and other marketing relate support to the Product Head.
- Work with operations on idea clearance on product mechanics
- Work with partners to identify joint promotion opportunities.
- Assist in developing and managing database marketing and other marketing programs.
- Ensure embedding of a strong strategy execution culture and practice within the team and across the Group.
- Lead strategic initiatives that will create business growth and increase shareholders value.
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